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As with any team activity, there will be challenges. As it does within a business, this statement will help guide you in making future decisions. In addition to your strategic plan, I recommend you develop a comprehensive marketing plan describing how you will attract prospects, convert them to paying customers . Ideally, [the mission statement is] something that describes what youre about at the highest level, McNerney says. Every KPI must have some sort of measure. The key is to include what is important to you. This has really helped me as I have been struggling to do this for a very good friend. If an ally will write a short note of endorsement (or a full-scale Foreword or Preface), we can use the best lines in several ways: [3] It should encourage and inspire employees while setting your companys direction. Empower your people to go above and beyond with a flexible platform designed to match the needs of your team and adapt as those needs change. Create the plan: Then, you'll create the plan that will help you meet your goals and objectives. Include a section in your strategic plan where you talk about the capacity of your organization. You dont need dozens of strategic goals. Acknowledgement vs Acceptance - Lessons From History and the Bible. Department of Tourism 1 STRATEGIC PLAN 2015/16 - 2019/2020 (2016/17 REVIEW) TABLE OF CONTENTS List of Acronyms and Abbreviations Foreword by the Minister of Tourism Message by the Deputy Minister of Tourism Introduction and Strategic Overview by the Director-General Official sign-off PART A: STRATEGIC OVERVIEW 1. A foreword is a short introduction paragraph written by someone other than the author of a book or a report. apply and produce professional results in his/her own field. Wrap up with a conclusion about the importance of the work. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Get answers to common questions or open up a support case. <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 720 540] /Contents 12 0 R/Group<>/Tabs/S/StructParents 1>> Introduction A. Here's what you can include: 1. As the managing partner of a client law firm recently explained to me: Before we adopted your approach we lacked the keys to effective strategic planning. One way to gauge a facilitators experience is by asking how they conduct conversations. It should be short enough that it can be read or heard during the average elevator ride. Get a free cross-functional project template. This is actually quite effective. What is a strategic plan and why is it needed? Values describe the behaviors you really want to advance, McNerney says. It starts with a vision statement, moves on to strategic themes (six in all) and culminates in 28 strategic goals. The latter is a list of actions interspersed with a sprinkling of desired results, all utterly useless in terms of strategy. But methods can be learned. Here are seven steps to consider: 1. Automate business processes across systems. Instead, strategic planning experts use many names for the different sections of a strategic plan. Flattery has no room in the foreword. If you have a failing project and need to turn it around, this article might help. Drawing on over 30 years of experience coaching and mentoring business leaders, Peter Duncan and Robert Bradford have written an invaluable guide to your success as a business leader. Highlight the plan in a company newsletter. As a research-led university we shall continue to engage in cutting-edge research, especially in those interdisciplinary areas identified as our strengths, not only to make an intellectual impact internationally but also to benefit humankind in addressing challenges and societal needs locally, regionally and globally. With clarity, your organization knows exactly . The mission statement explains what your business is trying to achieve. Foreword. the senior executives ofan airline might travel at the back of the plane to get a feel for what economy passengers experience. These are the people you want to keep because they are invested, he says. As we stride forward into our golden jubilee, it is an opportune time for us to consolidate our strengths and identify opportunities for further development, so as to steer the University to the next level of excellence. Stay in line with the goals and values of your organization. Nowhere is this more apparent than with the stakeholder employees.. focussed on delivering the Government's strategic agenda and meeting community needs, with the agility to deliver consistently, responsively and sustainably. Promote the three key product areas on the website and in email newsletters. For example, instead of focusing on losing weight, concentrate on being healthier. ls the goal quantifiable, and can you measure it over time? Take out jargon like world class, best possible, state of the art, maximize, succeed, and so on, and cut vague or unspecific phrasing. Each proposal must be planned out before a word is written. Post the plan on the employee intranet, along with key highlights and a way to track progress. This can come from a variety of sources including: in-depth interviews of stakeholders, listening to stakeholder stories about their experience with you and the competition, feedback via your complaint and suggestion systems, focus groups and even casual conversations with stakeholders. But, if I have just one single line, I would say: 6. Use the goal example from earlier: Increase total revenue by 5 percent in three product areas by the third quarter of 2020. 17 0 obj Mission statements dont have to be only outward-facing for customers or partners. The answer (or answers) to the first question where are we now? For example, phrases like delivering a wonderful experience could apply to many industries. Students are always our first priority at Lingnan as we pride ourselves on transforming young hearts and minds through a unique learning experience. Dont plan so much that you ignore how you are going to put the plan into action. While this may seem basic, the company description changes as your company grows and changes. But if its serious and contemplative, try to maintain a similar vibe. Thank-you for giving pointers on writing a foreward. Capture this in your strategic goals, which should have tactics tied to each . Strategic planning, also called strategy development or analysis and assessment, requires attention to detail and should be performed by someone who can follow through on next steps and regular updates. Is it cost-effective to collect that data? As mentioned, strategic planning is a process and involves a team. After extensive consultations with various stakeholders of the University, a new Strategic Plan for 2016-2022 has been formulated. While five years is often the strategic planning sweet spot, some organizations choose to create three-year plans. When you finish your departmental plan, make sure to submit it to whomever is responsible for your companys overall plan. Vision statements should accomplish the following: Look at and project about five to 10 years ahead. Peer pressure can be a strong force, especially if a boss or other manager is the one making suggestions and people feel pressured to conform. Its more like a dog chasing its tail. In some cases, yearly planning might keep you continually stuck in the planning process, while 10 years might be too far out. Foreword vs. Get expert coaching, deep technical support and guidance. Team leaders need to take care of these troubles before they get out of hand. Plan projects, automate workflows, and align teams. For example, a substance abuse prevention coalition is trying to keep teens from starting to drink or use drugs, and proving the coalitions methods work is often difficult to quantify. In addition to guiding your entire company, it also helps your employees make decisions that move them toward the companys overall mission and goals. Writing a foreword can be a lot of work. endobj This is the output of strategy planning and may be developed at the level of an organization, department or team. Once you know what is important to you, come up with a personal mission statement that reflects the values you cherish. The answers to this question help you outline the many routes you can take to achieve your vision and match your strengths with opportunities in the market. 2. 3. What Is a Preface? If you're the one writing it, a clear step-by-step process makes it even simpler. Do not overcommit, and do not ignore the little details that help you reach your goals. See how our customers are building and benefiting. Below is additional advice for personal strategic plans: There are things you can control and things you cannot. Maximize your resources and reduce overhead. Your help is highly appreciated, its super cool. Strategic Planning Committee and its Sub-Committees, Foreword from the Vice-Chancellor and President. Mission and vision statements are both important, but they serve very different purposes. Objective 1: Increase client satisfaction from 82.0% to 90.0% by December 31st. Whether you are a nonprofit, a school, or a for-profit entity, strategic plans will look at where you are and how you will get to where you want to go. 16 0 obj Its important for facilitators to lead by asking questions, Bryson says. Instead, it should cover why the book is a must-read. Your strategic plan will identify what resources you need for your project and how you will get them. Question: Is it necessary for the person writing your foreword to sate the city and state where they live? They set out your priorities and initiatives, and therefore are critical elements and define what your plan will accomplish. You can communicate your plan to stakeholders in the following ways: Hold a meeting to present the plan in person. Steps 1 Contemplate your organization's vision. Other terms similar to KPIs include performance measures and performance indicators. Foreword. This is also where you can remind your readers what they can get out of the book. Kick-Off Meeting: 1 hr. The planning process takes time. All Rights Reserved Smartsheet Inc. This was a very helpful site. Many people mistake this word as forward. But the word foreword has the root the word fore, meaning before. The foreword is the section in a book that comes before the body of the book. Objectives often begin with the words increase or decrease because they are quantifiable and measurable. endobj Write in a style similar to that of the book. Writing a strategic plan can be daunting, as the process includes many steps. Get actionable news, articles, reports, and release notes. It then built strategy based on these customers opinions. This exercise will help you clarify your values. The process of formulating a new Strategic Plan at CUHK has given us the opportunities to take stock on past successes and failures, to determine our visions and future goals in the light of challenges ahead, and to put forward strategies for our developments not only in response to changing needs but also as an active and participating agent to drive intellectual, social and economic changes. These aspects of the plan outline a strategy for achieving success and can include the following: Vision statement about what the company will look like in the future, What is happening (both internally and externally) and what needs to change. For example, at a manufacturer of specialized air conditioners for computer rooms, customer service, as youd expect, meant handling enquiries and dealing with complaints. But research showed that customer service had additional dimensions in the minds of their customers, namely technical support pre- and post-sale. Getting to grips with the full extent of the customers expectations led to insight which drove the companys strategy. Our strategies for education aim to enrich the learning experience for students as well as enhance their language proficiency to develop self-learning skills, lifelong learning commitment and competencies that will make them both innovative and entrepreneurial to flourish inand contribute toa globally competitive and rapidly changing environment. endobj You dont need to include the entire marketing plan in your strategic plan, but you might want to include a summary. endobj Instead, be honest about the strengths that you see in the author. It was a national distributor of milk and other dairy products and in it, farmers occupied two roles. &*d8Egz\co/{G Corporate ASPs Stockmal has some questions for you to ask yourself about picking performance indicators. What do you value most in your life? If you do not consider the additional costs or revenues your plan is going to drive, you may be creating a plan you cannot implement.. Another way to look at it: Verb (action) + adjective (description) = noun (result). Preparing to Write Your Strategic Plan covers the pyramid's foundation, steps 1 to 4. This is your chance to define the way your company will make decisions based on goals, culture, and ethics. Readiness assessment. It takes some time and money to do [a thorough industry analysis], but the lack of that understanding says a lot about the future of your organization. You need to have flexibility both on the plan content and in the process.. Sometimes the consensus can take priority over what is clear. The writer of the foreword offers his or her integrity and credibility to the author, convincing others to read the book. What are the benefits of writing a Strategic Plan? endobj They function as a description of where you want to go, and they can address both the short and long term. Work with key decision-makers and leaders to understand your company's position within its industry and what you hope to achieve. The values are the core of how you operate [and] how you treat your people, both internally and externally. I have watched his children become established as godly young people, and have appreciated deeply the contributions this family has brought to this city, first to Metro Christian Fellowship, and now to the House of Prayer. Step 1: Write a letter to the reader. Now I can see the way forward. endobj The goals can be broad, but dont forget to include action items and timeframes to help you reach your goals. devoid of strategy, and often not even a plan. Too often, organizations simply throw out words that they think will sound good in a glossy marketing brochure but have little relevance to the real world. While the specific terminology varies, basic sections of a strategic plan include the following in roughly this order: Some plans will contain all the above sections, but others will not what you include depends on your organizations structure and culture. Overcoming adversity is one way for companies to grow. Early on in the process, you need to talk about what you are doing and why and how you are doing it. Next, gather your planning team. Do you have the team members to accomplish the objectives you have outlined in order to reach your goals? In addition to a SWOT analysis and other sections that go into any strategic plan, a nonprofit needs to keep an eye on changing factors, such as funding. A plan is no good if it sits on a shelf and nobody reads it. A Gantt chart can help you map out and keep track of these initiatives. But, these 26 questions should help you to take a critical look at what you have written, and help you fine-tune your foreword. Section 10: Marketing Plan. There are three areas to look at when setting priorities in your plan: Current situation: Think about which aspects of your business are doing great, and which aspects need improvement. We would all like to accomplish every goal, but sometimes we do not have enough money to do so. Strategic Planning first made a significant appearance on the radar screen of managers in the early 1970's. However, when it first appeared as an organizational technique, the concept of strategic planning was received with considerable skepticism from some corners. t3j4i|AdA~m;z*sV:|6Mc^A^BVeG~a4?=O39b(mivM[jk7wO=94A4f]zlx=H'X>/JjZ9[nsW;(T~-)vFFmqZ\?J"Qf2 Since he and Mary came with their family to Kansas City in 1996, I have watched him grow in his relationship with the Man Christ Jesus to the place where his heart burns with the desire to go deeper and deeper in the knowledge of the beauty of the Lord. You hear the terms goals and objectives a lot, but they mean different things to different people. Before you even start writing the book, it is important that you ask the . Mission statements are about the present, and vision statements are about the future. Strategy design, your fifth step, involves deciding what your organizations positions will be on the identified strategic factors for each key stakeholder group. Its imperative to make sure the mission statement accurately fits the organization. endobj Once you get the knotty key-stakeholder problem sorted out you can move on but not too fast. youre very welcome, were glad you found the post helpful :). "Acknowledgment" vs "Acknowledgement" | Which one is correct? You'll include the tactics that will help you get there, too. 11 0 obj Add in both disciplined action and active learning activities and you have a simple Think, Plan, Act, Learn cycle of strategic planning. While many organizations have both mission and vision statements, its not imperative. In this column, let's focus on how we request Forewords, Prefaces and Endorsements from allies to complete an upcoming book. Create a simple one-page view that's both easy to follow and communicate. Were so glad you enjoyed Yens post :). It provides some sort of insight about both the author and the book itself, either through the writer's personal or professional relationship with the author; or, through the writer's connection to the topic or field. <> McNerney says many organizations do not really consider or are not honest about their companys values when working on strategic plans, which can lead to failure. We believe our mission as a liberal arts education provider is not only about preparing students for their future career, but also instilling in them a critical mind, a sense of care and respect for nature and humanity, as well as an understanding of the world, all of which are essential for success in life. For a nonprofit, the strategic plans purpose is mainly how to best advance the mission. <> It doesn't hurt to immediately dive into a story to draw the reader in and explain why they should care about this book. Who are your target customers? In this blog post, I will be sharing some examples of Foreword that you can use for your book, Report, thesis, or Research Paper. A strategic plan is a document that lays out how an organization plans to realize its long-term ambitions. 2. The first step of any strategic planning starts with . However, you will likely need to include some basic sections, regardless of the particular method you choose (even if the order and way you present them vary). If you are unsure if your book needs a foreword, then it does not. Dont feel pressured to put anything and everything into this section executive summaries should only be about one to two pages long and include the main points of the strategic plan. Foreword Samples for Thesis and Report (6+ Examples) The content provided in the foreword should introduce the reader to the author or work, explain why the reader should read the book, and give the book or author credibility. 2 0 obj But they placed little attention on, and certainly failed to measure, the return volley. The Strategic Planning Cycle. I could not know the areas to concentrate on. Avoid broad statements that could apply to any company or industry. Assess Industry, Competitor & Customer Trends. Be inspirational while remaining realistic. And in a small business, like a convenience store, it initially is: customers, employees, suppliers, and owners. Youre very welcome, were so glad you found the post helpful :). For a nonprofit, however, conveying that message needs to be part of the strategic plan. ElA)Z{%e,M |+a12%7(sF_bnXg_ . Learn how the Smartsheet platform for dynamic work offers a robust set of capabilities to empower everyone to manage projects, automate workflows, and rapidly build solutions at scale. Second, identify a specific, very important key stakeholder: your target customer. It went further to co-create with farmers its positions on product range, customer service, and price to drive revenue and profitability. Commitment 2. A foreword is optional. Download Strategic Plan Sections Checklist. Phase 2: Implement a strategic planning framework to guide the plan's management and execution. Here I show you how to write the book foreword in four easy steps. For example, your goals might be the following: Each goal should have a stated outcome and a deadline. For example, tracking visitors to a website, customers completing a contact form, or the number of proposals that close with deals are all performance indicators that keep you on track toward achieving your goals. <> Strategic planning is often continuous for nonprofits. This planning assures a deep consideration of the audience, the most effective structure, and persuasive content. your key stakeholders. I have one such document in front of me as I write this. Manage Settings the thesis serves as a bridge between student and working life. The following are illustrative examples of a strategy plan. All rights reserved. View your strategic as being locked in an intimate tango with your key stakeholders. Continue with Recommended Cookies. Assign people who will be responsible for certain tasks and tactics necessary to achieve your goals. Recognize what's holding you back from reaching your objectives. Remember, the statements can change as the environment in and around your company changes. Part of this initiative includes leveraging our wealth of experience in liberal arts education and our research excellence to collaborate with eminent universities, offer more distinct degree programmes, provide research opportunities for outstanding students across the world, and elevate our reputation in the international arena. Collaborative Work Management Tools, Q4 2022, Strategic Portfolio Management Tools, Q4 2020. (my father passed in 2006). If your mission statement could define many companies in your line of work, it is not a good mission statement. Pay attention to your company culture and the readiness you have as a group, and adapt the planning process to fit accordingly. The same group of stakeholders can occupy more than one role. In this book, Tim explains how to build your plan around a core (he calls it the "heart") strategic combination of market, identity, and focus. Actuaries lay claim to analytical skills that help decision-makers take good account of risk and uncertainty. endobj Mission statements show why a business exists, while vision statements are meant to inspire and provide direction. As you can see, writing a foreword or getting someone important to write a foreword for your book can really help your platform or that of another author. Recognize that no matter what you decide, there is no certainty in the result once you embark on implementation via an action plan and scorecard. The vision statement explains what your company wants to achieve in the long term and can help inspire and align your team. She uses a basic diagram that she calls the strategic plan architecture. Earn badges to share on LinkedIn and your resume. If you hold a meeting, make sure you and other key planners are prepared to handle the feedback and discussion that will arise. Thank you so much. After you introduce yourself, share how you got to know the author. What You Will Learn 1. Think of goal writing as a formula: Action + detail of the action + a measurable metric + a deadline = goal. Strategic Plan Example: Objectives, Strategies, and Tactics. The following sections walk you through how to write common sections of a strategic plan. Copyright 2019. Step 2 - Introduction. In addition to the basic sections that go into any strategic plan, when forecasting five years into the future, put one- and three-year checkpoints into the plan so you can track progress intermittently. Were so glad you found it helpful, Mike! Sung I am sure you came up with a strategy based on several tested frameworks or concepts. How to Introduce Your Book to the World, Parts of a Book: The Basic Anatomy of Book Design, How to Write the First Chapter of a Book: A Checklist for Novelists, How to End Your Book: 5 Steps to Writing a Fantastic Final Chapter. Thank you for this helpful post. The answers to these questions make up the meat of the planning document. Resource identification. It tells you and your team where you're going as a company and how to get there. How to Write a Foreward. Company core values, sometimes called organizational values, help you understand what drives the company to do what it does. Its important for leaders to get input from the group as a whole, but they dont necessarily need approval from everyone that will slow down the process. You want to make sure the plans align. Did you find this post helpful? This is such a useful guide. Were so glad you found Yens post helpful! And, the best way to do so is through the process of planning. 1 0 obj He adds that focusing on one KPI can hurt other areas of a companys performance, so reaching a goal can be short-sided. Because you will be looking at your strengths and weaknesses, you might see things you do not like. Included on this page, you'll find details on what to include in a strategic plan, the importance of an executive summary, how to write a mission statement, how to write a vision statement, and more. Once you know what you do well, you can exploit your strengths to your advantage. After establishing your relationship with the author, you can start talking about the book. It can even involve immersing yourself in the stakeholder experience by going through it, e.g. Before beginning the strategic planning process, its important to make sure you have buy-in from management, a board of directors, or other leaders. Peter Drucker, a management thinker from the '50s and '60s, said, "The best way to predict your future is to create it." The goal of strategic planning is to articulate the paths that will create the desired future. Without it, the process cannot succeed. Try Smartsheet for free, today. Your email address will not be published. They are often near the top of your plans hierarchy. Writing a winning proposal means writing for the client and providing a clear, valuable solution to their problem. Her passion is to see the next generation of children become lovers of reading and learning in the midst of short attention spans. Remember, several objectives and action steps will likely come from each goal. An essential second step, and one that Ive been guilty of not stressing enough with clients, comes with the word target. Its vitally important to identify your target customer before moving forward. Select From Our Collection of Small Business Plans, Non-Profit Business Strategic Plans, One-Page Healthcare Education Plans, School Department Budget Plans, and Many More. 6 0 obj Planning Team and Executive Team. Growth 4. When planning ahead for your business, its important to look around. If done correctly, your strategic plan will engage and align stakeholders around your companys priorities. I. Once youve assembled your team and defined your terms, its time to formalize your ideas by writing the strategic plan. This template can help your university or school outline your strategic plan. Deliver project consistency and visibility at scale. Joseph J.Y. Byson says the facilitator can be in-house or external, but they need experience. These are the key elements that you need to include in the foreword if youve been asked to write one: This is where you introduce yourself and your relationship with the author. But then you become aware that some of the employees are also owners, and the complexity grows. As for the evaluation portion, identify how you will keep yourself accountable and on track. Focus on the ones that allow you to zero in on what is critical for your companys success.